Amway a Business for Today:

Amway a Business for Today:

Considering all the challenges our business has gone through over the years and more so in the past twelve months – is Amway a business for today?

Certainly if we consider that economies are on the downturn, there must be a percentage of the population that is looking for an opportunity to increase their income and maintain their lifestyle – but was that not always the case?

If we consider the 80 – 20 rule – then we can to come to the conclusion that most people will not do what it takes when it comes to succeeding in business. Now many people are happy with their lot in life and to this end they are entitled to be left to what ever it is they are happy with. Just imagine out of every 100 head of population we have an 80% target market for retailing products and services.

Now that we know how big our retail market is we can conclude that our business opportunity is in the other 20%.

Here then is the dilemma – within the 80% who will be our customers and within the 20% who will join and build the business with you. A further dilemma is who in the 100% is likely to be in the 20% and who in the 80%.

Well the answer is we don’t know – so the process begins – and that then is our business – sorting through people – engaging people in conversation about their life – finding out do they fit the business or customer profile – either way play your cards right and you are on a winner. Retail customers are required to build the business now more than ever before.

I remember listening to a tape by Dexter Yager where he said “you talk to a lot and you find a few – talk to a lot and find a few” – stick to the basics.

Now just how do you do that – well most people need some form of basic training in approaching people in the correct way as to add to their chance of success. Success is never guaranteed in any walk of life especially business – so doesn’t it make sense to learn the fundamentals of the business from people who have walked the walk before you.

So like any job or business the majority can’t just walk in and be successful – there has to an education process and our business is no different – we have the process that most people prefer it’s called ‘on the job training’ and ‘earn as you go training’. The question who is more suited to carry out this training? People who have blazed the trail or theorycrats [great word that] from behind a desk. Defined training courses are essential but active ongoing trainng has to be a winner in terms of keeping people motivated.


Nutrilite Training:

Over on thetruthaboutamway cmfitzg posted this – Amway UK/ROI now has a module on the Amway Academy on “Nutrilite Active Lifestyle” bringing in the new Strive and FitH2O products as well as existing offerings and providing our first web-based training course.

The first of many we hope (and have been told)

Of course at first I couldn’t find it but after instructions from cmfitzg I located it and it turned out to be a training session on Nutrilite product range with a small test included. – yes of course I did the test and passed – by the way 80% is the pass mark – no problem right! Ok here is how to get to the Amway Academy – log in to your Amway UK or ROI and then go to – My e-officeAmway Academy – then click Amway Academy. Do the test and good luck.

Now I do have one question WAS THIS NUTRILITE FEATURE PROMOTED BY AMWAY TO THE ABOs – I certainly did not see any reference to it anywhere so if any ABO has the answer can they post it here.

When Amway Calls:

When Amway calls who will be there to answer. As we await the decision of the courts and we get on with operating the only part of the business open to us i.e. retailing – we ask the question what will be the strength of the active ABOs when the re-launch of the business finally happens.

We also understand that the high pin ABOs have had training sessions with Amway the content of which was very good and by all accounts should have been open to all ABOs. With the lack of communication from leaders in the field and Amway having closed work shops i.e only open to the chosen few, where are the Certified Retail Consultants to get the required training in time for the relaunch of the business and sponsoring.

Pricing of Catalogues/Brochures:

The question has got to be asked – is pricing the catalogues/brochures a good idea from a Republic of Ireland point of view? With €1 = £0.805 the rip off factor comes in to play again. Now – we know that companies purchase their foreign currency at least 6 months ahead in order to provide some stability in pricing and profitability but when it comes to customers looking and comparing prices maybe we are shooting ourselves in the foot by showing all price structures in a combined market such as ours. The level of complaints in ordinary retailing to do with the price difference of goods between sterling and euro is growing daily. As recession bites people become more focused on how much they pay for goods & services – and it is becoming a bigger issue with every passing day.

Line of Sponsorship:

This communication was recently posted on by Demo – makes interesting reading and maybe also shows there are continuing problems. It is good to see Amway recognizing a problem – but it remains to be seen if they will take action when required.

To: All European Leaders

Amway has a responsibility to ensure that it will protect the integrity of the Line of Sponsorship, the reputation of the Amway Business Opportunity and the business opportunity of the Amway Business Owner. We ask for your help and co-operation in this important position.

Events can occur which can leave a great deal of business turbulence in their wake. A particularly unsettling event is one in which individuals attempt to influence others, for whatever reason, to change their position in the Line of Sponsorship.

Amway’s Rules of Conduct and Commercial Principles contain provisions for such movement.

In order to proactively inhibit such activity, Amway is announcing the following position in Hungary, Ukraine and Russia, which shall remain in effect until further notice:

1. Amway will not consider or approve any transfer request, unless the request has already been received and is being processed.

2. Amway will not consider or approve any application as the result of the 6 month/2 year inactivity rule, unless the request has already been received and is being processed.

Another unsettling event is one in which an ABO at the Platinum or above level elects to change his training support to associate with another ABO or to a different LOS. This action can create great turmoil and potentially negatively impact the reputation of Amway. The situation is even more serious when the Platinum attempts to influence others to join him.

Therefore, in all European Markets with immediate effect, Amway expects all ABOs, particularly those at a leadership level, to continue working with the ABOs who they receive their current training support from.

Each individual ABO may choose the training support and motivational resource of their preference. However, under provisions of the Rules of Conduct and Commercial Principles applicable in various markets, ABOs are generally prohibited from soliciting other ABOs who are not personally sponsored by them to purchase independently produced products and services, including BSMs and event tickets.

Amway will vigorously support provisions that restrict unauthorised solicitation and will take action to ensure that it is observed by all ABOs.
Amway’s goal is to ensure stability in the ABO organisation and create a sense of comfort at events. Therefore, Amway may choose at its discretion not to invite to Amway events, for a minimum period of 12 months, any Platinum or above who participates in any way in the unauthorised solicitation of other ABOs, or who contributes to any disruption in the Line of Sponsorship or damages the reputation of Amway.

Such disruption may result from changing the supporting Platinum or above with whom they are currently co-operating in order to affiliate with a different Platinum or above for training and support. Amway may also elect not to invite to Amway events any Diamond who is associated with the organisation of such training support of the Platinums for a minimum period of 12 months.

We thank you in advance for your understanding and support.

Peter Strydom
Vice President of Sales
Amway Europe

One Year ON:

We are fast approaching the May 4th anniversary, it is hard to believe but it is almost one year on since we received the first bombshell email from Amway. With still no news from the courts – what now for ABOs – can we continue to stay loyal to a business that is in limbo as far as growing your network is concerned. There is no doubt that the new product launches create some excitement but this is only short lived – because understanding network marketing means understanding that people are at the center of all we do – growing groups is the key to success in networking. From my contacts around the British Isles I know we have lost a lot of old loyal IBOs and we have even lost some of those that have re-signed as ABOs – human nature being what it is people move on to other things in life – you can only keep people dangling for so long eventually they fall off. What are your views one year on???

When Recession Bites:

As recession bites across the UK & Ireland are we missing the start of what could be our best opportunity to grow the business in years? Peoples finances are hurting out there, it is very obvious the credit crunch is having a serious effect on life style. There is a lot of talk these days about work life balance – ok in times of growth but not in times of cutbacks. In times of growth and increased wealth new side industries shoot up – people have a larger disposable income and they aspire to lifes little pleasures – but what when they may be forced to surrender these perks? – nobody wants to go backwards – lose face among their friends. This young generation has never known recession – do they know how to cut back – cut their cloth to their measure – maybe some do but there are hard lessons ahead. It is those who came through the 70s ,80s & early 90s that may just have the advantage now – the chance to be a mentor, a teacher, a leader, tough times call for tough people – people with ‘stickability’. If only we could show those beginning to hurt how to make enough extra money per month to take care of the car payment or the mortgage payment or keep the 2nd car, isn’t that what this business is about and through that find some leaders who want to build a strong network. Man I wish I could prospect & show the plan again – Amway Amway Amway if only we could.


The public perception of the Amway business differs depending on who you talk. There are as many opinions as there are people – the business – the products – the prices – the quality – you name it there is an opinion. Here in the Republic there is an ongoing debate ‘Rip off Ireland’ and it all centres around the pricing of goods and services – the difference between Sterling and Euro. Now with the pricing of products in the catalogues we can see again the glaring price difference. Now I know that companies buy their currency at least six months in advance and there is a small difference in VAT but let us go back to the title of this post again ‘Perceptions’. There is without doubt outrageously high profiteering going on in companies that have operations both in the UK and Republic of Ireland, the Central Bank has commented on it as well as consumer agencies. A number of ABOs have asked Amway to look at its pricing policy for the ROI but their explanations have short comings especially if we look at the US Dollar v Euro and Sterling v Euro. At a coffee meeting with ABOs the new priced catalogues were discussed and where pricing the products is welcomed it is seen as a disadvantage by some because the new catalogues show three price structures UK, Jersey and Guernsey, & Republic of Ireland. What are your opinions on ‘Perceptions’

New Catalogues:

Amway are currently posting out a free pack x 5 of each of the 3 new catalogues i.e. that is 15 free catalogues along with a pep letter from Tom D and a complementary copy of the new price list . Maybe this is a new departure for the company and a sign of things to come, 1st we got a bundle of monthly brochures every month for the special offers now free catalogues – what next free Amagram -no that might be to much to ask for –