Pricing of Catalogues/Brochures:

The question has got to be asked – is pricing the catalogues/brochures a good idea from a Republic of Ireland point of view? With €1 = £0.805 the rip off factor comes in to play again. Now – we know that companies purchase their foreign currency at least 6 months ahead in order to provide some stability in pricing and profitability but when it comes to customers looking and comparing prices maybe we are shooting ourselves in the foot by showing all price structures in a combined market such as ours. The level of complaints in ordinary retailing to do with the price difference of goods between sterling and euro is growing daily. As recession bites people become more focused on how much they pay for goods & services – and it is becoming a bigger issue with every passing day.

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